5 Tips for Hiring the Right SEO Firm for your Business

As a business you want to partner with a reputable SEO company that will add firepower and bring value to your existing marketing efforts. It’s important to note that about 51 percent of the traffic businesses receive on their sites comes from organic search. You may, therefore, want to consider outsourcing your SEO program to an agency. However, with so many SEO firms promising results, how can you ensure you work with the right SEO Company?

Working with a professional SEO agency can provide your business with valuable marketing skills and insights that you may not possess internally. It’s a sound long-term investment that can help you achieve your goals. Here’s how your brand can find the right agency partner.

Decide what you need.

Are you looking to increase your sales over the next quarter, or do you need ongoing SEO to beat the competition, reputation management, one-time SEO, PPC management, or other services? You have to figure out what you need first. Without a clear goal and objective, you won’t be able to assess measure the success of your engagement with the SEO Company. Let the goals be central to your working relationship and communication with the selected agency.

Get Multiple Consultations, but Keep it Secret

The search for a new SEO Agency can be a daunting task. You don’t want to be in a hurry though. Hiring the wrong SEO Company could end up costing you more and wasting your time. Be ready to put in the work upfront to assess the candidates. Since you’ve already determined your goals and objective, it’s time to start getting consultations from SEO firms that seem reasonably qualified for the job. Most firms offer free consultations. You can interview them in person or by phone or email. Don’t let them know you’re shopping around. You want each firm to put their best foot forward to impress you.

Find an SEO Agency with Metrics that Work for you

By this time, you probably have removed several companies from your list and narrowed down your options to a few. Now, you want to find a company that a clear method of charting your progress and delivering the results you want. Make sure you and your SEO Agency are on the same page, especially on your Key Performance Indicators (KPIs). You should choose an SEO firm that not only understands the metrics that are important to your company but can also break down that information into something you can digest.

Get Case Studies and References

Now that you have clear goals, you want to hire an SEO firm that’s committed to helping you get the results you want. The SEO agency needs to show you that they’ve helped other clients get their desired results. That’s a good indicator and predictor that the agency will be successful helping you achieve your goals. Make sure you choose an SEO company that has at least done work for businesses like yours.

Choose an SEO firm that Communicates Effectively

A good SEO agency is highly creative and communicates effectively. Your SEO firm should be willing and ready to work closely with you in terms of fostering trust and communication. It’s important that you hear them talk about their background, successes, and experience. Don’t be afraid to ask questions.

5 Easy to Avoid SEO Mistakes for Better Search Engine Rankings

Understanding search engine optimization (SEO) is very important in today’s highly digital world. Any business looking to drive traffic to their website and increase sales has no option than to stay up to date with the ever-evolving search engine algorithms. Marketers and business owners make mistakes either because they haven’t taken time to understand basic SEO best practices correctly or are not aware of them. Some make critical blunders that hurt their online presence even as they try to keep up with SEO demands. Here are common SEO mistakes every small business should avoid.

Not Optimizing for Local Search

How would you run a business that focuses on customers within your neighborhood or a certain city yet you haven’t optimized your website for local search? Or worse you have no idea what local search is all about? Search engines, like Google handle local search differently than keywords that are national or global. Include an address on your pages as well as region-specific or city-specific keywords in your page titles and Meta descriptions. It’s also important that you list your business on local review networks, map listings, and local bases sites such as Google Places, Merchant Circle, Yelp, and FourSquare.

Focusing on Link Quantity over Link Quality

The second mistake you don’t want to make is placing higher emphasis on the quantity of links to your site rather than the quality. The best thing to do is focusing on getting links from popular blogs, especially those relevant to your industry or website. You’re better off with one link from a popular blog or a website with high authority than hundreds of low quality directory links. Avoid buying backlinks as well.

Cramming Keywords into your Content

First, you must make sure you’ve chosen the right keywords. Users and search engines prefer long tail keywords. You must, therefore, take time to understand the keyword phrases your prospects and customers are using to search for your products and services.

Now the fact that you have the right target keywords doesn’t mean you should use them in every sentence of your content. There’s no way you’ll boost your rankings by cramming or stuffing keywords in your content. It’s important that you make your content natural and useful. That will ensure your SEO success.

Overlooking Page Titles and Meta Descriptions

Many people don’t realize how essential title tags and Meta descriptions are to their SEO. Optimizing the content on your site isn’t just about including the right target keywords. Title tags and Meta descriptions are important optimizing factors that search engines consider when crawling your site.

Remember the title of a page is what users and search engines read first to understand what the web page is all about. Failure to provide a page title reduces your chances of ranking high on search engines and may drive visitors away from your web page.

Not Adding Fresh, High Quality Content

Duplicating and plagiarizing content is highly discouraged. Why would you want to rip off copy from other websites? Why not invest time to create fresh, high-quality, meaningful content that will add value to your customers? Include a blog section on your site and add content that addresses some of the questions your audience has about your service or product. This will help you attain high rankings on search engines and get more conversions.

CT Website Design

6 Essential On-Page SEO Ranking Factors You need to Know

A website that isn’t properly optimized for users and search engines has minimal chances of driving traffic from search engines. On-page SEO is essential for any business looking to run a successful SEO campaign and achieve higher rankings on search engine results pages. Often referred to as on-site SEO, on-page SEO is involves optimizing the content and structure of a webpage with the aim of helping search engine crawlers to understand the context and meaning of the page.

It’s through on-page SEO elements and factors that you can guide search engines to the specific keyword phrases you want your webpages to rank. Some of the essential on-page factors that affect your ranking on search engines include:

Publish Fresh, High-Quality, Useful Content

There’s no way a website with poor quality and bad content is going to survive, with or without SEO. First, you have to create original, high-quality content that’s useful and adds value to your audience. Don’t just create any content for the sake of publishing it. Take time to research and create unbiased content that answers the questions and concerns your audience has about your product or service. Keep in mind that long articles (2000+ words) rank better than short articles.

Title Tags and Meta Descriptions

To understand what your webpage is all about, search engines check your page tittle and Meta description first. It’s, therefore, important that each page on your site has a unique title. Consider writing short and descriptive titles and include your target keywords to the beginning of your page titles. Include your target keywords in your Meta description as well. Duplicating, missing or having poorly written title tags on your site can negatively impact your search engine optimization results.


One thing you want to get right when creating your website content is starting with compelling headlines. You’re creating content for your audience and the only thing that could create an impression or entice users to click through is your headline and title. Take time and create compelling headlines that spark interest so your content can perform well on search engine results.

URL Optimization

A good URL should have less than 255 characters. An SEO-friendly URL is short and descriptive with a target keyword. To optimize your URL structure, consider grouping your pages into categories so that both search engines and users can have an easy time finding what they want. Adding a breadcrumb menu can also help users navigate your site in a structured way.

Image and other Multimedia Elements

There’s no better way to make your pages more appealing and interesting to users than by adding images. Images make a webpage easier to understand. However, it’s important to note than some images can slow down your site. You should optimize the size of your images, therefore. Image optimization is crucial as it ensures better user experience, additional ranking opportunities, and faster page load times. Use original images and include ALT tag to describe each image.

Content Audit

You can’t just focus on creating and adding new content on your site without auditing the existing content. Is the existing content gaining ROI? Are you achieving your goals as a business with the existing content? Which types of content are working for you? Do the existing articles provide outdated or inaccurate information? These are important questions that can greatly help your SEO strategy. Make sure you audit your existing content on a regular basis.