As a business you want to partner with a reputable SEO company that will add firepower and bring value to your existing marketing efforts. It’s important to note that about 51 percent of the traffic businesses receive on their sites comes from organic search. You may, therefore, want to consider outsourcing your SEO program to an agency. However, with so many SEO firms promising results, how can you ensure you work with the right SEO Company?
Working with a professional SEO agency can provide your business with valuable marketing skills and insights that you may not possess internally. It’s a sound long-term investment that can help you achieve your goals. Here’s how your brand can find the right agency partner.
Decide what you need.
Are you looking to increase your sales over the next quarter, or do you need ongoing SEO to beat the competition, reputation management, one-time SEO, PPC management, or other services? You have to figure out what you need first. Without a clear goal and objective, you won’t be able to assess measure the success of your engagement with the SEO Company. Let the goals be central to your working relationship and communication with the selected agency.
Get Multiple Consultations, but Keep it Secret
The search for a new SEO Agency can be a daunting task. You don’t want to be in a hurry though. Hiring the wrong SEO Company could end up costing you more and wasting your time. Be ready to put in the work upfront to assess the candidates. Since you’ve already determined your goals and objective, it’s time to start getting consultations from SEO firms that seem reasonably qualified for the job. Most firms offer free consultations. You can interview them in person or by phone or email. Don’t let them know you’re shopping around. You want each firm to put their best foot forward to impress you.
Find an SEO Agency with Metrics that Work for you
By this time, you probably have removed several companies from your list and narrowed down your options to a few. Now, you want to find a company that a clear method of charting your progress and delivering the results you want. Make sure you and your SEO Agency are on the same page, especially on your Key Performance Indicators (KPIs). You should choose an SEO firm that not only understands the metrics that are important to your company but can also break down that information into something you can digest.
Get Case Studies and References
Now that you have clear goals, you want to hire an SEO firm that’s committed to helping you get the results you want. The SEO agency needs to show you that they’ve helped other clients get their desired results. That’s a good indicator and predictor that the agency will be successful helping you achieve your goals. Make sure you choose an SEO company that has at least done work for businesses like yours.
Choose an SEO firm that Communicates Effectively
A good SEO agency is highly creative and communicates effectively. Your SEO firm should be willing and ready to work closely with you in terms of fostering trust and communication. It’s important that you hear them talk about their background, successes, and experience. Don’t be afraid to ask questions.